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Certified Course in Google Adwords(PPC) includes

  • An Introduction to PPC
  • Google AdWords Key Terminologies
  • CPC-based, CPA-based & CPM-based accounts
  • Quality Score & Ad Rank Concepts
  • Campaign Structuring & Budgeting
  • Search vs Display Targeting
  • Keyword Match Type
  • Keyword Generation
  • Keyword Planner Tool
  • Display Planner
  • Ad Extensions
  • AdCopy Explanation (Text, Image, Rich-Media & Ad Builder)
  • Account Structure & Campaign Set-Up
  • Generating Client PPC Proposals
  • Optimisation Strategies / Types of Account Optimization
  • Conversion Tracking
  • Conversion Optimizer
  • AdWords Editor Tool
  • Keyword Insertion
  • Budget, Billing  & Reporting
  • Display Advertising
  • Bidding & Optimization Techniques
  • Remarketing
  • Youtube Advertising
  • Product Listing Ads (Shopping Campaigns)
  • My Client Center
  • Invalid Clicks
  • A/B Testing tools
  • Analysis Reports

BING AdCenter

  • Bing AdCenter

Facebook Marketing

  • Facebook Paid Marketing

Linkedin Marketing

  • LinkedIn Paid Campaigns

(This is just a list of topics. Please contact us to know in-depth contents that would be covered) Different Assessment Tests conducted during the course sessions;

  • PPC Account Analysis
  • Optimization strategies
  • PPC correlation test
  • Forecasting & Decision-making with tools
  • Online PPC test (Google Certification)

This course is suitable for

  • Freshers from any discipline.
  • Start-ups
  • Corporates
  • Freelancers
  • SMBs
  • Graduates
  • Post-graduates
Pricing may vary depending upon the program you have registered for. Please fill in the 'contact us' form and one of our ninjas will contact you with the detailed quote.